our role

The Deloitte Digital team was tasked with amplifying the Isagenix brand through a reimagined digital experience that provides clarity throughout the customer shopping experience while empowering Associates with tools to advance their business. My role as visual designer was to create a digital design system and templates so that our client can create infinite unique experiences by way of plug + play leveraging our extensive UI component guide.

deliverables

→ Current State Analysis + Heuristic Research
→ Workshop + Discovery Session Readouts
→ Digital Experience Brand Library
→ Figma Design Files + Prototypes (Desktop + Mobile)
→ Design Systems Component Guide

heuristic and benchmarking

↳ An extensive amount of research went into looking at direct and indirect competitors to Isagenix in the MLM beauty and health space. We analyzed 10 e-commerce sites with similar models, broke down their experience from both a UI and UX perspective to extract best practices to share with our clients.

defining user journeys

↳ We worked on detailing user journeys and customer flows for the digital experience our team will be touching as part of the engagement. Shown below are a few examples of flows we created for the customer front-facing e-commerce as well as the Associate back-office experience.

moods

↳ As digital experience consultants, we presented two digital mood board concepts, showing slightly different UI treatments, while still paying homage to the larger brand work developed by the Isagenix corporate team.

style tiles

↳ We took the client’s selected moodboard concept, and fleshed out the design system, showing “style tiles” to give a holistic sense of what the website will look like once the experience is built out.

component-based design system

↳ Empowering our clients to generate custom experiences by creating a robust component library that allows for plug and play content authoring.

final designs

↳ A brand new homepage browsing experience inviting customers to learn more about the Isagenix product offering and vision, take a guided selling questionnaire, and opportunity to showcase new featured products.

↳ A robust and visual search feature to help users navigate the website to find what they need faster and more efficiently.

↳ Immersive and visual product storytelling and optimized checkout experience.

↳ A templated approach for building a questionnaire guiding users to products that best pair with their wellness goals.

↳ Optimized back-office dashboard experience for Isagenix associates to be able to quickly and easily access their team’s data and progress for on-the-go transactions.